This is the second generation of logo and illustrations I have created for Terra Luna, a Philadelphia based grower and herbalist. The challenge was to update the Terra Luna brand image with a logo that would be conducive to a more modern and minimal look.

no 1. Terra Luna's main logo.

no 2. A logo option proposed that had a stronger visual connection to the original brand aesthetic.

no 3. Product images containing samples of the custom illustrations I created for the brand.

no 4. A plate created in partnership between Terra Luna and Curious Clay, showing my illustration and TL's logo icon.